Asked in Copyright

Q: hello, I have a name of a course that I am about to launch and found out that the name is registered trademark.

My program is a comprehensive course designed to help authors writing books about business learn how to collaborate with sponsors and monetize their work effectively. While I’ve noticed that the other name is also registered and associated with a program in the field of writing, publishing, and copyright for authors, their website is a different name. My program emphasizes sponsorship strategies and builds scalable platforms beyond traditional publishing. Wondering what I should do.

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1 Lawyer Answer
James L. Arrasmith
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Answered

A: Your situation requires careful consideration, as trademark matters can become complex when dealing with similar industries. It's crucial to protect yourself legally while building your unique brand identity.

Since your program focuses heavily on sponsorship strategies and platform development, you might want to adjust your course name to highlight these distinctive aspects. This would not only help avoid potential trademark issues but could also better communicate your program's unique value proposition to potential clients. Consider incorporating terms that reflect your focus on business partnerships, monetization, or collaborative publishing.

Before proceeding with any name change, you should consult with a trademark attorney who can review both marks and provide specific guidance. They can help evaluate the risk level, suggest modifications if needed, and ensure your new name is available for registration. While rebranding might seem challenging, it's an opportunity to create a name that truly captures the innovative nature of your sponsorship-focused approach to author success.

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