Austin, TX asked in Copyright, Business Law, International Law and Internet Law for Texas

Q: I want to buy Japanese Pokemon cards from a Wholesaler in Japan to resell them in USA on my website. Is this legal?

I see everyone re-selling pokemon cards online. I see it on tcgplayer.com, ebay, personal websites, tiktok, whatnot, etc. I'm specifically curious about if purchasing bulk product from a Japanese wholesaler (someone who very likely has a contract with a Japanese distributor), and then reselling them on my personal website (only selling and shipping within the US) is legal?

1 Lawyer Answer
James L. Arrasmith
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Answered

A: Reselling Japanese Pokémon cards in the U.S. can be legal, but there are a few factors you need to consider. When purchasing from a Japanese wholesaler, ensure the products are authentic and sourced legitimately. Counterfeit goods or items obtained outside of proper licensing agreements could lead to legal issues, so verifying the legitimacy of your supplier is essential.

You also need to be mindful of trademark and copyright laws. While reselling authentic Pokémon cards is typically allowed under the "first sale doctrine," importing products directly from Japan can sometimes cross into the realm of parallel imports. These are goods sold without authorization from the rights holder in a particular region, which could create complications depending on how The Pokémon Company International views such practices.

Finally, you may need to check customs regulations and import duties for bringing Japanese goods into the U.S. Proper labeling and adherence to any import rules will help you avoid fines or confiscation. By taking these steps, you reduce the risk of running into legal issues while growing your business.

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