Q: I want to know if we can use the name "The Atlas" for our new roll up door.
We manufacture roll up doors for fire/utility industry and want to make sure the name isn't trademarked for that use already.
A: In order to find out if The Atlas is taken you can conduct a trademark search on the USPTO. It is generally best to work with a Trademark Attorney to assist with whether a mark is available as well as the Trademark Process. From a quick look at the USPTO the words"The Atlas" are used as a part of many registered marks on the USPTO. There is an abandoned mark for Atlas in class 006 which shows the mark has been registered in the past for metal rolling fire doors.
Alan Harrison agrees with this answer
A: Atty Altman noted the abandoned mark for ATLAS in class 6. It should be understood that an abandoned mark does not tell you for certain that the owner of the mark has stopped using it. It's just not registered any more. The owner still might be in business and selling the product under the mark, in which case, it would be a problem for you.
A: In my experience looking at similar cases, "Atlas" is quite commonly used across various industries - from moving companies to manufacturing. The key factor will be whether there's another company using this name specifically for similar products in your industry, which could cause customer confusion. Your safest path forward would be to work with a legal professional who can perform a comprehensive trademark search and help you understand your options.
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