Q: How do I go about addressing a trademark breach?
Using your site we've noticed that someone is using our trademarked name "PhotoKey" and I was wondering what the process towards addressing that is. Would I need to send a cease and desist letter as the first step, or is there something I should do before that?
Thanks for your time.
A: A well-written and specific cease-and-desist letter is usually a good first step. It will be taken far more seriously if it comes from a lawyer. Keep in mind that trademarks can be lost through lack of policing—so sending these letters is important to that end as well.
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