Logan, UT asked in Trademark for Utah

Q: This sounds like a silly question, but can I have a trademarked name in the title of my blog? (redstartbursts.blogspot)

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2 Lawyer Answers

A: Hey this is not silly. It depends. Not all title can be protected under trademark law. But like title of series of book can be registrable. Also if you would like to use it in other products/goods/services as well, it may be registrable. You have to look at the information you presented at the blog as well. Plus, you need to consider whether it is worthy. If you have more questions, please feel free to call my office 708/531-1740.

A: It depends on whether your use of the trademark is likely to be confused with or dilutive of the trademark. Starburst is a trademark for candy but also a descriptive terms for a certain shape/light effect. Its best to have an attorney review the blog to make a determination.

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