Bend, OR asked in Business Formation and Business Law for Oregon

Q: Does my LLC have to be the persona my online retail store operates as?

Could a company have one name but operate under another? The webside specializes in organic farming and farming tools. Also, is there any liability using "Dr." or "Doctor" so long as I am not giving out medical advice?

1 Lawyer Answer

A: A business name does not have to match the name of a website it owns. It is fairly common for a business to own internet properties of a different name. It is likely fine to use the name doctor as part of a longer website name, so long as you do not do anything to suggest or cause confusion as to whether you are an actual doctor or are qualified to give out medical advice. If your business takes hold, you should consider protecting its trademark rights.

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