Q: If I own the trademark to a phrase that includes a slang/abbreviated word, do I have to register the full word too.
Example. Trademark is: I Luv New York. Do I need a separate registration for I Love New York.
A: In the U.S., registration of a term or phrase is not required to establish rights if the term or phrase is already in use in commerce as a trademark to identify your company as the source of its products and/or services. Registration (federal or state) does provide some certain substantive benefits.
"Luv" and"Love" are phonetic equivalents and do not appear to be sufficiently distinctive to create two separate trademarks.
Justia Ask a Lawyer is a forum for consumers to get answers to basic legal questions. Any information sent through Justia Ask a Lawyer is not secure and is done so on a non-confidential basis only.
The use of this website to ask questions or receive answers does not create an attorney–client relationship between you and Justia, or between you and any attorney who receives your information or responds to your questions, nor is it intended to create such a relationship. Additionally, no responses on this forum constitute legal advice, which must be tailored to the specific circumstances of each case. You should not act upon information provided in Justia Ask a Lawyer without seeking professional counsel from an attorney admitted or authorized to practice in your jurisdiction. Justia assumes no responsibility to any person who relies on information contained on or received through this site and disclaims all liability in respect to such information.
Justia cannot guarantee that the information on this website (including any legal information provided by an attorney through this service) is accurate, complete, or up-to-date. While we intend to make every attempt to keep the information on this site current, the owners of and contributors to this site make no claims, promises or guarantees about the accuracy, completeness or adequacy of the information contained in or linked to from this site.