Hardwick, VT asked in Trademark for Vermont

Q: Can our font be changed for our trademark name?

Our registered Trademark is LuGinDee to sell cooking aprons and t-shirts online. Per a Google search of our name, it was discovered that the typeset is not correct. If you look at the justia.com listing for our name, you will see what we mean.

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2 Lawyer Answers
Jason Brooks
Jason Brooks
  • Trademarks Lawyer
  • los angeles, CA

A: If you've registered a trademark as just a word mark, in your case, the word "LuGinDee" then you're free to use it in any type or font, color or other style you want, with trademark protection (meaning other can't use it) so long as the word "LuGinDee" is still legible.

If you had registered a stylized design, with a particular font or other style, then only that style would be protected. For example (presumable, the word Coca-Cola is a protected word mark by itself, but also the famous Coca-Cola Logo in cursive writing, is also protected as a stylized design).

Marcos Garciaacosta agrees with this answer

Marcos Garciaacosta
Marcos Garciaacosta

A: As indicated by Jason, in this case it looks like you filed for the word mark, so you can use any font or style you want.

Or color, or size.

It is different for logos or graphical marks.

Best luck

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