Q: As a musician who intends to perform independently under the gov legal name, what should I do first to protect my work?
I intend to begin performing on the stage as well as sell my music and other media content via digital platforms: all under my name. On the longer run I intend to establish a company that will be specializing in producing media content, managing artists performances (primarily as a booking agency), as well as producing and retailing multiple products related to company's media activities. Thus, I'd like to know what steps should be done first of all and what can be deferred for later? Hope it makes sense and thank you!
A: What is "gov legal name"? Do you mean your name? You actually need to trademark your name. While it seems odd, if your name is a brand, you need to protect it. Whether you incorporate at this point or not (and it generally is beneficial to do so), if your name will be the name of the corporation, you should do that now. You also need to see if domain names and other things are available. If your name is John Smith, these things are issues.
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I'm unclear what you mean when you say you'll be performing "under the gov legal name" -- but whatever name you choose to perform under should be trademarked (and you should run a sufficient clearance search to ensure that your stage name is not in conflict with another name which may already be trademarked and in use.
As for the the production and management services, etc., you can set this all up to operate under an LLC which you should form. If you would like for your performance/stage name revenue to run through the same venture, than the trademark should be owned by this LLC as well. You'll also need to procure an appropriate business license in the regions where you'll be conducted your services.
If you would like to discuss this further, please feel free to email me at: Jason@altviewlawgroup.com
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