Q: Would use a name like 'Madhatter Custom PC Mods' for a business, YouTube channel or Social Media name infringe on Disney
If you'd like to use "Madhatter Custom PC Mods" for a PC modification business, this likely not an infringing use. Having an IP attorney complete a clearance search for the name being considered is best before you expend resources on commercial projects.
Robyn T. Williams
A: I would actually say it depends on what Disney has registered for their Alice in Wonderland characters. Also, Disney is VERY litigious and very aggressive about protecting their intellectual property, so even if it is ultimately decided that it doesn't infringe, it doesn't mean that they won't try to stop the use. As Robyn said, you should probably enlist the assistance of an IP attorney to help you determine if that is the best brand for your product. You want to set your brand up to be successful from the start so that all your time, energy and resources builds your goodwill and produces a benefit to you.
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