Q: I want to trademark High AF as a brand and logo how can i do this since there is an un-used trademark of the same name?
I am a new entrepreneur with a Bachelors Degree in grapic design looking to start a new company. I will use the moniker High AF where the current owner has not used that moniker. As i understand it is owned by a make-up company that does not use that moniker currently or ever to my knowledge. I am looking to get a brand trademark and copyright for the usage of my brand High AF. Please inform me of how I can do this. Thank you.
A: I’d be happy to discuss this on a call. Feel free to email me at firstname.lastname@example.org and we can set up a time to chat.
A: Trademarks are generally categorized by class. If the mark you intend to use is in a different and unrelated class/category, you may be able to use and register the mark. It is important that you work with a trademark attorney to assist you with the process and with a clearance search to ensure there are no other companies currently using the trademark (or a confusingly similar trademark). Unregistered trademarks may accrue common law rights based on use prior to registration.
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