New York, NY asked in Copyright for New York

Q: Do I need a special permission if I want to use the Netflix logo in a publicly posted blog that is referencing Netflix?

The post is a strategic analysis of Netflix and it contains a picture of Netflix's logo on the title page, referencing Netflix. The logo is obtained from the internet.

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1 Lawyer Answer
John Kiritsis
John Kiritsis
  • Brooklyn, NY
  • Licensed in New York

A: Hi,

There are two main issues at play here:

1. Even if the law is on your side, it often times may not be economically beneficial to mess around with intellectual property of a behemoth company like the one mentioned.

2. The underlying question, would very likely hinge on some very fact specific inquiries:

Is the strategic analysis a parody? How does it reference the company? Is it for commercial use? Would there be an expectation of economic profit? Where from the internet, would such logo be obtained?

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