Arlington, VA asked in Trademark for Virginia

Q: Hemi is trademarked by Chrysler for automotive vehicles. Can I use the word in my charcoal grill business?

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2 Lawyer Answers
Marcos Garciaacosta
Marcos Garciaacosta
Answered
  • Trademarks Lawyer
  • Mesa, AZ

A: Maybe

You need to consult with an attorney to assess your risks

cheers

Omar Darwich
Omar Darwich
Answered
  • Trademarks Lawyer
  • El Paso, TX

A: So to elaborate a bit more than just "maybe"... this falls under a question of likelihood of confusion. Very generally speaking the question is "are customers likely to be confused" that your charcoal grill products are coming from you or from Chrysler.

More factors go into that analysis which is where the "maybe" answer comes in.

Many attorneys offer free consultations.

Wishing you the best of success in your endeavors!

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