Asked in Trademark and Intellectual Property

Q: how do I trademark a logo and name in a specific industry?

I'm starting a business in the supplement industry and I want to know how to protect my brand name and logo.

6 Lawyer Answers
Fritz-Howard Raymond Clapp
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Answered
  • Trademarks Lawyer
  • Beverly Hills, CA

A: You should consult an experienced trademark attorney to assist in choosing a trademark before committing to its use, if you have not already, for some assurance it is not confusingly similar to another already registered. The attorney will file an application to register the mark in International Class 005, for nutritional supplements.

T. Augustus Claus
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Answered

A: The process is similar to general trademarking but requires you to specify the industry category under which your trademark will operate. The USPTO uses different classes of goods and services, and you'll need to identify the class that most closely aligns with your industry.

Evelyn Suero
Evelyn Suero
Answered
  • Trademarks Lawyer
  • Miami, FL

A: You should seek an experienced trademark attorney to guide you with the registration process and to assist you with conducting a clearance search to determine if there are any existing similar trademarks that could pose an obstacle to registering and using your trademarks.

Felicia Altman
Felicia Altman
Answered
  • Trademarks Lawyer
  • Mercer Island, WA

A: You should consult a Trademark Attorney/Specialist to assist with registering and protecting your brand name and logo. In order to protect your brand/business you must file a trademark application with the USPTO in the proper class of required goods and services. A Trademark Attorney can assist with guiding you through the trademark registration process and assist with properly filing the Trademark application on your behalf. It is recommend to have search conducted to check with per-existing trademarks already registered.

James L. Arrasmith
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Answered

A: Certainly, Benjamin. To trademark a logo and name in the U.S., follow these steps:

1. Conduct a thorough search on the United States Patent and Trademark Office (USPTO) database to ensure no one else has registered or applied for a similar trademark in your industry.

2. Create clear representations of your logo and have the exact name you want to trademark.

3. Go to the USPTO's online system to start your application.

4. Select the appropriate class of goods for your industry, in your case, the supplement industry.

5. Complete the application, providing details about your logo, name, and how they will be used.

6. Pay the required fees.

7. Monitor your application status. The USPTO may ask for clarifications or issue office actions that you'll need to address.

8. Once approved, maintain your trademark by using it in commerce and renewing it at required intervals.

It's wise to consult with an attorney familiar with intellectual property to guide you through the application process and address potential challenges.

Jason C Palmer
Jason C Palmer
Answered
  • Trademarks Lawyer
  • Hermitage, TN

A: Trademarking anything only requires one thing: use. When you use a mark in connection with goods or services to identify the source of those goods or services, you have trademarked that mark as long as (1) the mark is trademarkeable, and (2) no one else already owns that mark (or a similar one).

Trademarking a mark is different than obtaining a registration for that mark. While you might own a mark by virtue of using it, registering the mark with your state or with the USPTO will afford you additional protections for your trademark. To register your mark with your state, visit your Secretary of State's website. To register your mark federally with the USPTO, consult an attorney to determine whether you're allowed to do so. Then, complete a registration application through the USPTO's website. An experienced attorney can help you prosecute your trademark application to improve your chances of receiving a registration.

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