Q: Can you use names, people, places and brands in a book?

A: Yes, you can mention brands, names, people, and places in your book, especially when discussing historical events and real-world entities as part of a non-fiction narrative or a work of fiction based in a real historical context. In your example, referencing Walt Disney World as part of a historical account of its opening in 1971 is generally acceptable.

However, it's important to be mindful of how these references are used. Avoid portraying brands, people, or entities in a defamatory or misleading manner, as this could raise legal issues. When discussing real people or specific products, ensure that the information is accurate and presented in a contextually appropriate manner.

In cases where you're providing detailed accounts or opinions on specific brands or people, it's wise to ensure that your statements are either factual or clearly presented as personal opinions or fictional accounts. This approach helps in minimizing the risk of legal challenges such as defamation or trademark infringement.

If you're planning to include potentially sensitive content about real brands or people, consulting with a legal professional in intellectual property and media law might be beneficial. They can provide guidance on the legal nuances of using real-world references in your work.

Remember, your book should reflect a balance between creative expression and respect for the legal rights of the entities and individuals you mention. Each reference should be considered carefully to maintain this balance.