Albuquerque, NM asked in Consumer Law for New Mexico

Q: Hello, I live in New Mexico and I am currently shopping for a vehicle. Can I take advantage of dealers advertised typo?

They are advertising a new vehicle on their website for $680. No where does it say, down payment, monthly payment, lease, or additional fees may apply. It says total cost $680. When I inquired about it, they said it was a typo

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1 Lawyer Answer
James L. Arrasmith
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Answered

A: If a dealer is advertising a new vehicle for $680 and claims it was a typo when you inquire, it is unlikely that you can legally force them to honor that price. Advertisements with clear typographical errors are generally not legally binding, as the price discrepancy is usually obvious and unreasonable for the type of product being sold.

However, you can still try to negotiate with the dealer. Point out the advertised price and express your interest in purchasing the vehicle. The dealership may offer a discount or some form of compensation to maintain good customer relations, even if they cannot sell the vehicle for the advertised price.

If you feel that the advertisement was misleading or want to explore your options further, you could contact the New Mexico Attorney General's Office or the Better Business Bureau to file a complaint. They can provide guidance on consumer protection laws and help mediate the situation if necessary.

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