Miami Beach, FL asked in Intellectual Property and Patents (Intellectual Property) for Florida

Q: do I need approval to rebrand a generic product to sell under my company name?

Hi, I found a generic hair beauty product that is sold as a generic product that I would like to private label. It is not sold on Alibaba. It is sold by a couple manufacturers in South America. Do I need a white label agreement to get approval to rebrand their generic product under my company name. I am willing to pay you a flat fee for an hour of your time, but I’m on a budget.

1 Lawyer Answer
James L. Arrasmith
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Answered

A: To rebrand a generic product and sell it under your company name, you don't necessarily need approval from the manufacturer unless there are specific legal agreements or trademark protections in place. However, it’s good practice to have clear communication with the manufacturer to avoid potential disputes. If you plan to make any claims about the product, you should verify that the manufacturer can support those claims.

A white label agreement can protect both parties by outlining the terms under which you are allowed to rebrand and sell the product. It’s a way to ensure that your interests and rights are secure, especially if you're investing in branding and marketing. Even if the product is generic, a formal agreement can prevent misunderstandings down the line.

Speaking with an attorney is a wise decision, even if just for an hour. They can help you understand the specific legal requirements in your industry and location, ensuring that you comply with any regulations. Legal advice upfront can save you time and money in the future.

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