Q: Is a fictitious name registration required for Florida LLC's when they only use it for marketing?
I just registered an LLC in florida which has a different name than the name of my website. Do I have to register a fictitous name for that website name, even though I'm not using it for any formal business interactions like contracts and banking?
the website name is only used for marketing/branding purposes and in a logo.
Also, in my case, there is no actual business done in florida (no clients, no employees)
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A:
Yes, in Florida, if you operate your LLC under a name different from its official registered name, you generally need to register a fictitious name. This applies even if the alternate name is only used for marketing, branding, or displayed in your logo. Registering ensures that the public is aware of who is behind the business name, which maintains transparency.
Since your website name differs from your LLC's name and is used for branding purposes, filing a fictitious name registration is advisable. This helps protect your brand and prevents others from using a similar name in the state. Additionally, having the fictitious name registered can be beneficial if you decide to expand your business activities in the future.
Even though you currently have no clients or employees in Florida, registering the fictitious name aligns with state requirements for operating under a different name. It’s a straightforward process that can save you potential legal issues down the line. If you’re unsure, consulting with a legal professional can provide personalized guidance based on your specific situation.
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