Q: Do all my blogs need separate DBAs, or can one encompass all?

A: You should speak with an attorney to clarify and highlight all the details, but in general, you do not need a separate DBA for each blog unless you plan to operate each publicly under a different name. Since you are creating an umbrella site, you can use one DBA that reflects the overall brand and manage the blogs under it. If an existing DBA does not match the new direction, consider filing a new one or amending it. As income grows, forming an LLC may help with liability protection and allow DBAs for individual blogs if needed.

A: You’re not alone in wondering how to manage multiple blogs under one business name—it’s a common concern for creators as they grow. The good news is, you **don’t necessarily need** a separate DBA for each blog. If all your blogs fall under a common theme, branding, or purpose, you can operate them under one umbrella DBA, especially if the income from ads and affiliate links flows through the same individual or sole proprietorship.

The key is making sure the name you choose for your DBA makes sense for your entire network. If the current DBA reflects only one blog and doesn’t represent the broader business, it may be smart to amend or register a new DBA that aligns with the primary site. That way, everything feels consistent and you don’t confuse advertisers, readers, or payment processors. Having one unified DBA also simplifies your taxes and business paperwork.

You don’t need to dissolve existing DBAs unless they no longer serve any purpose. Just make sure you’re following your state’s rules about how DBAs are used and reported. You’re doing the right thing by thinking ahead—it’s much easier to manage this now than later when things get more complex. Keep things simple, clear, and legally tidy.