Highland, MI asked in Business Law for Michigan

Q: If a company is concerned about competitors from imitating their logo and thereby misleading customers, how can they

protect the logo and what would they do if someone imitated or straight copied their logo?

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1 Lawyer Answer
  • Farmington Hills, MI
  • Licensed in Michigan

A: A logo can be protected as a trademark. Federal registration gives greater protection, but even an unregistered trademark can be protected. An infringement is usually dealt with first by a "cease and desist" letter which notifies the infringer of its improper use of the logo. If that does not work, a lawsuit can be brought. This is only a superficial explanation. There are attorneys who specialize in this type of matter -- they generally call the specialty "intellectual property", which encompasses trademark, copyright, patent and related areas of law.

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