Q: Can I use product logos in a CV/resume?
In an attempt to make my resume more unique and visually appealing, I want to include some company and product logos on my resume, including Instagram and Adobe software. I've seen this done on some resumes that I've looked at for inspiration. However, I've looked at the brand guidelines and using common sense, and I'm worried that it could be seen as improper use of the logo and copyright infringement. Seeing as I'm applying for designer and journalist positions, I feel it would be best if I didn't show any sort of ignorance of copyright rules. Would it be an infringement, even though I'm not selling my resume or claiming affiliation or certification by these companies?
A:
It's probably what is called fair use. Technically, that is a defense to infringement, but if you are concerned about your image and improper use of logos, ask yourself this: What do you gain by including these visual elements on your resume? Will the recruiter think more or less highly of you? Will your resume stand out more?
There's also the potential ignorance (or even outright incorrect understanding) of the recruiter. People--especially the HR people who may be doing the initial screening--don't always understand the technical aspects of the law. My suggestion is to go with your gut. Or try it out on a few jobs that you aren't as interested in getting to test out that more graphic-intensive resume and see what kind of feedback you get.
Good luck in your search!
Griffin Klema
https://klemalaw.com
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