San Ramon, CA asked in Trademark for California

Q: Can we use "Good To Great Photos" for a photo editor or will this conflict with the "Good to Great" book trademark?

For an online photo editing service, can we use "Good To Great Photos" or will this be breaking copyrights or trademark of the Good To Great Book written by Jim Collins?

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1 Lawyer Answer

A: More facts are needed to address the question. These include how each party is using the words. The basic standard is whether or not use of your trademark will cause a likelihood of confusion in the marketplace as to the source of the goods or services. The question assumes that "Good To Great" is a trademark for a book. It is generally not good practice to act on the basis of assumptions. A legal analysis would reduce the uncertainty regarding the risks involved.

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