Manahawkin, NJ asked in Trademark for New Jersey

Q: Can I try to buy a trademark due to "602 - Abandoned-Failure To Respond Or Late Response"?

If it is possible how would one go about doing so?

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1 Lawyer Answer
Michael Gerity
Michael Gerity
Answered
  • Trademarks Lawyer
  • Phoenix, AZ

A: It sounds as though you are referring to a trademark application filed by somebody else, which then became abandoned when the applicant failed to respond to an office action. (Obviously I have to make a lot of assumptions here.)

The first problem with "buying" a trademark that has had an application abandoned for failure to respond would be to determine the nature of the objection to which they failed to respond. When there is a problem with a trademark application, the PTO issues an office action expressing the problem. The applicant then generally has six months to respond. The fact that this applicant failed to respond could mean a lot of things, but one of the most concerning would be that the office action raised an objection that they realized they couldn't overcome. In other words, it's possible that the examiner found a fatal flaw with the mark that would prevent you or anybody else from ever registering it. Without seeing the office action, of course, I have no way to know the real basis for it, though.

The next problem you have with buying a trademark is that you cannot simply buy the rights to the mark alone. The goal of a trademark is to represent the goodwill/reputation of the particular products and/or services that accompanied it. As such, in order to transfer a trademark from one party to another, you have to transfer the underlying essence of the associated goods and/or services that the prior party offered with the mark. Failure to do this makes the transfer an "assignment in gross," which is ineffective. So, for example, if you wanted to buy a trademark used with a brand of cookies, you would have to purchase the mark along with something like, say, the secret recipe for the cookies, or the bakery they were made in, etc. You have to buy something that provides some kind of continuity between what the prior person offered with the mark and what you would be offering.

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