Saint Petersburg, FL asked in Business Law and Internet Law for Florida

Q: What, if any, Florida statutes cover fraudulent clicks on a cost-per-click advertisement?

Take the Google Adwords platform, for example. If I were running an ad where I am charged based on the number of clicks my ad receives, and a competitor was deliberately clicking my ads for the purpose of costing me money & exhausting my daily budget, is it illegal or just immoral for my competitor to be doing this? If it's illegal, could you please list where to find this law or statute?

Related Topics:
1 Lawyer Answer
Andy Wayne Williamson
Andy Wayne Williamson
Answered
  • MIramar Beach, FL
  • Licensed in Florida

A: Sorry, no way to say for sure. I do not see it as a legal issue for Google. ie: if you run an add and agree to pay by the number of clicks you get on the add, then google has not control of who clicks or how many times. On the other hand this person, who you believe is, clicking the add repeatedly to drive up the cost of the add for you is not doing anything legally wrong. Morally yes, but not legal.

I do not have a statute to quote you as I do not think that it exist.

Hope this helps.

Justia Ask a Lawyer is a forum for consumers to get answers to basic legal questions. Any information sent through Justia Ask a Lawyer is not secure and is done so on a non-confidential basis only.

The use of this website to ask questions or receive answers does not create an attorney–client relationship between you and Justia, or between you and any attorney who receives your information or responds to your questions, nor is it intended to create such a relationship. Additionally, no responses on this forum constitute legal advice, which must be tailored to the specific circumstances of each case. You should not act upon information provided in Justia Ask a Lawyer without seeking professional counsel from an attorney admitted or authorized to practice in your jurisdiction. Justia assumes no responsibility to any person who relies on information contained on or received through this site and disclaims all liability in respect to such information.

Justia cannot guarantee that the information on this website (including any legal information provided by an attorney through this service) is accurate, complete, or up-to-date. While we intend to make every attempt to keep the information on this site current, the owners of and contributors to this site make no claims, promises or guarantees about the accuracy, completeness or adequacy of the information contained in or linked to from this site.