Saint Petersburg, FL asked in Business Law and Internet Law for Florida

Q: What, if any, Florida statutes cover fraudulent clicks on a cost-per-click advertisement?

Take the Google Adwords platform, for example. If I were running an ad where I am charged based on the number of clicks my ad receives, and a competitor was deliberately clicking my ads for the purpose of costing me money & exhausting my daily budget, is it illegal or just immoral for my competitor to be doing this? If it's illegal, could you please list where to find this law or statute?

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1 Lawyer Answer
Andy Wayne Williamson
Andy Wayne Williamson
Answered
  • Santa Rosa Beach, FL
  • Licensed in Florida

A: Sorry, no way to say for sure. I do not see it as a legal issue for Google. ie: if you run an add and agree to pay by the number of clicks you get on the add, then google has not control of who clicks or how many times. On the other hand this person, who you believe is, clicking the add repeatedly to drive up the cost of the add for you is not doing anything legally wrong. Morally yes, but not legal.

I do not have a statute to quote you as I do not think that it exist.

Hope this helps.

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