Q: Likelihood of Confusion Question
I'm hoping to trademark my company name as Veer. We make bike parts, but I found a company named VierBikes that makes quadricycles. Would our application possibly be denied or is there enough difference in the name and what we sell that it would be ok?
A: There is no registration for VIERBIKES, so a trademark examiner would not likely deny your U.S. federal registration for VEER. (They generally only search for other trademark registrations, not whether there are other businesses in existence.) However, there are many marks registered as VEER, and it would require significant lawyer analysis to determine whether you may run into problems registering it when compared to those marks, or possibly other problems (such as competitors opposing your mark, or seeking legal action against you). I recommend finding an intellectual property attorney who can provide you with a freedom to operate analysis before proceeding with your trademark registration. Good luck!
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