Q: Would an vape juice company need to trademark each individual bottle or only the company logo and mascot?
I will be starting a business making the juice for e vapes and the different flavors were gonna come in a different base color for the bottle but the general design would stay the same. Would I need to trademark each flavor because of the different base color or just the business name and mascot? The font would also be staying the same between the flavors.
A: It depends on how much protection you want for your brand. If you want to prevent other people from using each individual color for the specific juice, then you would need to trademark each bottle design. Although, doing so could be expensive to obtain and maintain. If you only want to prevent others from using a name or mascot, then it is sufficient to register only those aspects of your branding.
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