Q: Is is possible to get a trademark without an attorney?
A:
It's possible, sure, and the USPTO has a lot of information on its website designed to inform applicants to the process required to do so.
However, as with anything, you always run the risk of getting what you pay for. Everything is easy until it doesn't go well. With a trademark, this means opposition from another registrant, an Office Action from the USPTO examiner assigned to your file, cancellation post-registration because you failed to properly maintain your mark, and a host of other issues.
Many trademark attorneys charge very reasonable flat fees for their services, and that may be money well-spent in terms of conducting a proper pre-application search for confusing marks, getting expert advice as to the possible strength (or weakness) of your mark, and putting together an application that properly identifies your good or service, the International Category to which it belongs, a proper specimen, and the other specifics required.
Sometimes you can successfully save a buck by not hiring an attorney and going the "DIY" route. But you run the risk of paying much more to a lawyer later on to clean up your filing when it could have just been done right for cheaper from the get-go.
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