Boston, MA asked in Trademark for Massachusetts

Q: When trademarking a name/brand are you only able to trademark one version of the name or can other versions be included?

For example Blue Moon is the name of the company but on social media it's Blue.Moon or BlueMoon. Would trademarking Blue Moon protect Blue.Moon or BlueMoon social media pages?

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2 Lawyer Answers
Ahaji Kirk Amos
Ahaji Kirk Amos
Answered
  • Trademarks Lawyer
  • Raleigh, NC

A: You should only include one trademark per application. The test for infringement of a trademark is the likelihood of confusion. So, if blue moon were registered, it's very likely that the other words/phrases you suggested would also be protected. If you protected blue moon, it protected in all classes listed in the trademark application. There's no need to file for social media pages if the good/services classification is the same.

Marcos Garciaacosta agrees with this answer

Marcos Garciaacosta
Marcos Garciaacosta
Answered
  • Trademarks Lawyer
  • Mesa, AZ

A: For the most part yes, if the mark starts evolving in other channels into something that does not resemble enough the registered trademark, you should consider filing for protection of those derivatives.

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