Coppell, TX asked in Contracts and Entertainment / Sports for Texas

Q: How Much Should I Charge for Using My Image?

So let me start by stating that I know I need an agent ASAP and I'm in the process of getting one. My question is about a well known movie theatre company using my image. I responded to a post that asked for models for a 'test shoot' and that they would choose from us those who would film a commercial later. I figured, it's like a longer audition and I'll get some photos as well. Now the company wants to use my image in photo(s) (not sure how many) on their social medial and website. They've offered $100. Obviously this is super low and I'm planning on asking for more, but not sure how much. I'm pretty sure I didn't sign a release on set as they just sent me one.

Again, I know I need an agent. Any help would be appreciated, thanks!

2 Lawyer Answers
Jason Brooks
Jason Brooks
  • Entertainment & Sports Law Lawyer
  • los angeles, CA

A: Your rate depends on a variety of factors, including the scope of their use -- for example, where will they be using your image and for how long? In what capacity can they use it? Also your own stature as a model/actress/celebrity factors into this equation.

An agent or an attorney can both help you negotiate these terms and, to quote the great Beastie Boys... fight for your rights (to party). If you would like assistance, feel free to reach out via email and we can discuss further:

A: It also depends on the market rate. If another model is willing to take the $100, then that's the going rate. You could try to negotiate for almost any concievable structure (royalties, flat fee, blended flat/percentage, or even like-kind exchanges, such as free movie tickets, etc.). Good luck!

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