Olympia, WA asked in Trademark for Washington

Q: I am the marketing director of a small Washington State credit union. We want to do a campaign around lowering rates.

We want to say "if your rate is 7% and UP." We want to give away a 12-pack of 7UP with each funded loan. We also want to stack cases of 7UP in our lobby to draw attention to the campaign. Can we say in advertisement "7UP"? Our compliance officer wants to make sure we are not doing anything illegal by using the words 7UP.

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1 Lawyer Answer
Tania Maria Williams
Tania Maria Williams
  • Trademarks Lawyer
  • West Palm Beach, FL

A: 7UP is a registered mark and using it for commercial gain (i.e. in your advertising) without a license could be problematic. There may be options available to you to be able to do the promotional campaign without running afoul of trademark laws. I have assisted financial institutions with their intellectual property concerns. Feel free to email me at tania.williams@williamsfirmpa.com to see if I can assist you.

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