Forest Hills, NY asked in Business Formation, Business Law and Trademark for New York

Q: Is it ok to register a business / trademark using a different name?

Hello,

I'm asking for legal advice. Is it permitted by law to register a business entity and file for a trademark registration using a false name?

Thanks in advance.

2 Lawyer Answers

A: This response is not specific legal advice and is not intended to create an attorney-client relationship.

You should speak with a trademark registration attorney for specific information regarding your particular proposed trademark .

A trademark is a word, name, phrase, slogan, or logo that uniquely identifies the source of a product or service sold in interstate commerce. Some companies own many trademarks. One of those trademarks owned might be the name of the actual business, or it might be the name of a product.

A: You should speak with a trademark registration attorney

You may be confusing the purpose of a trademark.

A trademark could be the name of the company, and cover products. Such as coca cola.

Or could be a different fictitious name owned by a company.

Think of heads and shoulders, made by P&G for example.

Many companies are registered under one name, but their public face, name is different

it is not a false name, and as long as it is not done to hurt others it is a well known practice

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