Forest Hills, NY asked in Business Formation, Business Law and Trademark for New York

Q: Is it ok to register a business / trademark using a different name?


I'm asking for legal advice. Is it permitted by law to register a business entity and file for a trademark registration using a false name?

Thanks in advance.

2 Lawyer Answers
John Martin Hilla
John Martin Hilla
  • Trademarks Lawyer
  • Livonia, MI

A: This response is not specific legal advice and is not intended to create an attorney-client relationship.

You should speak with a trademark registration attorney for specific information regarding your particular proposed trademark .

A trademark is a word, name, phrase, slogan, or logo that uniquely identifies the source of a product or service sold in interstate commerce. Some companies own many trademarks. One of those trademarks owned might be the name of the actual business, or it might be the name of a product.

Marcos Garciaacosta
Marcos Garciaacosta

A: You should speak with a trademark registration attorney

You may be confusing the purpose of a trademark.

A trademark could be the name of the company, and cover products. Such as coca cola.

Or could be a different fictitious name owned by a company.

Think of heads and shoulders, made by P&G for example.

Many companies are registered under one name, but their public face, name is different

it is not a false name, and as long as it is not done to hurt others it is a well known practice

Justia Ask a Lawyer is a forum for consumers to get answers to basic legal questions. Any information sent through Justia Ask a Lawyer is not secure and is done so on a non-confidential basis only.

The use of this website to ask questions or receive answers does not create an attorney–client relationship between you and Justia, or between you and any attorney who receives your information or responds to your questions, nor is it intended to create such a relationship. Additionally, no responses on this forum constitute legal advice, which must be tailored to the specific circumstances of each case. You should not act upon information provided in Justia Ask a Lawyer without seeking professional counsel from an attorney admitted or authorized to practice in your jurisdiction. Justia assumes no responsibility to any person who relies on information contained on or received through this site and disclaims all liability in respect to such information.

Justia cannot guarantee that the information on this website (including any legal information provided by an attorney through this service) is accurate, complete, or up-to-date. While we intend to make every attempt to keep the information on this site current, the owners of and contributors to this site make no claims, promises or guarantees about the accuracy, completeness or adequacy of the information contained in or linked to from this site.