Q: What can I do about a cease and desist email regarding a trademark?
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A: You want to enlist the help of an attorney with a cease and desist. Trademark owners have to police their mark so some will for infringement when the cease and desist letters go unanswered while others may not.
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A: Whether a mark infringes on someone else's trademark depends on many factors. The USPTO defines trademark infringement as "the unauthorized use of a trademark or service mark on or in connection with goods and/or services in a manner that is likely to cause confusion, deception, or mistake about the source of the goods and/or services". This confusion may occur even if you are not using the mark for commercial gain. Trademark owners send cease & desist letters in order to police their mark and to prevent dilution of their mark. You should speak with an attorney to advise you and represent you in the process.
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