Rockland, MA asked in Business Formation, Business Law and Internet Law for Massachusetts

Q: Should I include any sort of legal text/disclaimer on my clothing store website?

I'm starting my first online clothing store. Should I include any sort of legal text on my website? My brand is not trademarked yet, I live in the US, and I'll be shipping to ePacket countries. Thank you!

2 Lawyer Answers

A: Trademark protection is always recommended, including searching for any potentially-confusing marks. Otherwise, terms of use, privacy policy and such should all be considered for an e-commerce site. Please call or email if you need assistance with any of the above.

Joanne Belasco
Joanne Belasco
  • Licensed in Massachusetts

A: Congratulations on your first online clothing store! In order to protect your brand, you should file a trademark registration as soon as you can. On your actual website, you want to make sure you have a Privacy Policy statement and Terms of Use. In addition, if you are selling to GDPR countries, you want to make sure that you are complying with GDPR or you may be opening yourself up to substantial fines. If you have more questions or need any help with trademark or business legal matters, feel free to email me at

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