Q: Is there a difference in these two trade marks..... 1. HOOPSLife. and 2. HOOPLife. ?
A: A trademark owner or trademark would likely find those trademarks to be confusingly similar and the use of one would likely create a likelihood of confusion with the other, depending on the class/category of the trademarks, etc. Generally speaking, the addition of one letter does not overcome the confusion. This could lead to a claim of trademark infringement.
John Brendan Riordan agrees with this answer
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A: It depends on whether the goods or services are in the same or related classes. If both marks are being used for goods that are similar, then a likelihood of confusion could exist, but it's not automatic. Likewise, different spelling doesn't save a mark from a likelihood of confusion analysis.
John Brendan Riordan agrees with this answer
A: Are you asking whether they are confusingly similar? Yes, they are.
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