Pinckney, MI asked in Business Formation and Civil Litigation for Michigan

Q: If you post something online for a certain price do you have to sell it at that price or lower?

Let’s say some dealership is trying to be slick and use Facebook marketplace. They post a product for ridiculously cheap knowing that product is way more then the posted price. Could a consumer sue the dealer to get the product for the posted price?

1 Lawyer Answer
Brent T. Geers
Brent T. Geers
  • Grand Rapids, MI
  • Licensed in Michigan

A: As they say, "the devil is in the details". You would really need to ascertain what, if any, strings are attached to the offer, and whether you met all those conditions. Let's just say, for example, a store advertised new refrigerators for $100, but the conditions were that you had to apply and be approved for the store credit card and purchase the refrigerator on it. If you didn't do those things, you wouldn't be entitled to that price even though it was advertised as such.

There is a consumer protection act in Michigan that prevents misleading advertisements. However, it has many loopholes. But if you believe this situation falls within that, it might be worth looking into.

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