Q: I have a DBA in NYC (advertising, marketing agency), and want to sell one of our services from a website for just that
Am I protected from having my new site's logo/idea/branding infringed upon?
The new name will be listed as a project of mine/my DBA on both websites.
A: A d/b/a (doing business as) is simply an alternative trade name for a business. Different states have registration requirements for DBA's. A trademark protection or copyright protection are an entirely different issue. There is a process underlying the registration of a trademark or a copyright. This is IP law protection, it exists on a federal level.
Tim Akpinar agrees with this answer
A: Let's start by saying this, ideas are not protected under the law. Secondly, branding is a very broad concept, therefore, you may need to elaborate on that. Finally, a logo may be protected under copyright or trademark law. If you have not registered the logo, it could be appropriated by someone else. Additionally, having a DBA registration only protects you from certain sanctions on the local level and informs the public what you use to do business but it does not shield you against commercial name appropriation by another. THIS IS NOT LEGAL ADVICE.
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