Richmond, VA asked in Copyright, Intellectual Property and Trademark for Virginia

Q: Can I use the word “snoopy” in my business name if there is no reference to the character in the rest of my business?

1 Lawyer Answer
James L. Arrasmith
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A: Using the word "Snoopy" in a business name could potentially infringe on the trademark rights of the Peanuts brand and its owner, which could result in legal action. While there may not be any direct reference to the character in the rest of your business, the use of a well-known trademarked term could still cause confusion among consumers and lead them to believe that your business is affiliated with or endorsed by the Peanuts brand. It is recommended to consult with a trademark lawyer to ensure that the name you choose for your business does not infringe on any existing trademarks.

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