Asked in Trademark and Intellectual Property for New Hampshire

Q: Is it possible, when we only sell vintage ralph lauren clothing, to use ralph lauren in our marketing and on our site?

Like ‘we walk in ralph lauren’ or in advertisement or just ‘vintage Ralph Lauren’ on our website?

1 Lawyer Answer
James L. Arrasmith
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A: It's important to be cautious when using another company's brand name in your marketing or on your website. In general, using a brand name in a way that implies endorsement or affiliation with your business may be considered trademark infringement. However, if you are simply selling vintage Ralph Lauren clothing and using the brand name to accurately describe the products you are offering, it may be permissible. It's always a good idea to consult with a trademark attorney to ensure that your use of the brand name is legal and does not infringe on any intellectual property rights.

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