Asked in Copyright, Intellectual Property and Trademark for California

Q: If I use a company's logo in a marketing email to THEM - does it pose any trademark or copyright issues?

1 Lawyer Answer
James L. Arrasmith
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  • Sacramento, CA
  • Licensed in California

A: Using a company's logo in a marketing email, even if it's directed to the company itself, can potentially raise trademark and copyright issues. Trademarks, which include logos, are protected to prevent misuse that could cause confusion or imply endorsement or association without permission.

In your case, if you're using the company's logo in a way that suggests a relationship or endorsement that doesn't exist, or in a manner that might confuse the recipients of the email, it could be problematic. The key issue here is how the logo is used and the context in which it appears.

It's always safer to obtain permission before using another company's logo in any marketing materials. This helps to avoid any legal complications that might arise from unauthorized use.

If you're unsure about the legal implications of using their logo, it would be wise to consult with an attorney who is knowledgeable in copyright and trademark law. They can provide specific guidance based on the details of your situation.

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