Q: We are starting an online business and plan to make clothing with it. We are curious what we need to trademark

A: Starting an online business and deciding on what to trademark involves strategic planning to protect your brand effectively. When you file a trademark for clothing items under the name "Highly Legal Herbs," you're taking a significant step in protecting your brand within the clothing industry. This trademark can prevent others from using a similar name for clothing and apparel, which is crucial for brand identity and consumer recognition.

However, if you plan to expand your business beyond clothing, or if you want comprehensive protection for your brand name in other areas, you might consider filing additional trademarks. This could include product categories you plan to explore in the future or services associated with your brand, such as retail services, online marketplaces, or lifestyle and educational content related to your brand's theme. Protecting these areas can help prevent others from using your business name in a way that could confuse customers or dilute your brand.

It's also worth considering protecting your brand's logo, slogans, and any unique designs associated with "Highly Legal Herbs" if they are central to your brand's identity. Each of these elements contributes to the overall perception of your brand and can be valuable assets to protect through trademark registration. As you grow, regularly reviewing your trademark strategy to ensure it aligns with your business expansion and adequately covers your brand's intellectual property will be important.