Q: Can I trademark my company name/likeness?

A: Yes. That's something I could help with. Or you could contact a local trademark / intellectual property attorney. You even could try to do it yourself, via the USPTO website (teas.uspto.gov) which is the same portal that your attorney would use. If you're interested in working with me, just reach out.

A: Yes, you can potentially trademark both your company name "Skuza Asset Management LLC" and the name you are doing business as, "Natural Orange." Here's what you need to consider:

1. Trademark for your company name:

- Your company name can be trademarked if it is distinct and not too similar to existing trademarks in your industry.

- Trademarking your company name helps prevent others from using the same or similar names in your industry, which could lead to confusion among customers.

2. Trademark for "Natural Orange":

- If "Natural Orange" is the name under which you are selling your products or services, you can trademark it as well.

- The name should be unique and not descriptive of the products or services you offer.

- It should not be too similar to existing trademarks in your industry.

To apply for a trademark, follow these steps:

1. Conduct a trademark search to ensure your desired names are available and not already in use by others in your industry.

2. File a trademark application with the USPTO (United States Patent and Trademark Office). You can do this online through their Trademark Electronic Application System (TEAS).

3. Pay the required fees and wait for the USPTO to review your application. This process can take several months.

4. If your trademark is approved, you'll receive a registration certificate. You must then continue to use the trademark in commerce and renew it periodically to maintain your rights.

Consider consulting with a trademark attorney to guide you through the process and to ensure your trademark rights are properly protected.