New York, NY asked in Business Law, Gov & Administrative Law, Intellectual Property and Trademark for New York

Q: Legality of Naming a Fragrance After a Biological Compound

Hello,

I am seeking guidance on the legality of naming a fragrance after a biological compound. Specifically, whether it is permissible to name a fragrance something like "Androstenol," which is a human sex pheromone, assuming the name isn't registered by another beauty and cosmetics company.

I understand that for beauty and cosmetic products, including fragrances, names that imply specific health benefits or physiological effects may attract scrutiny from regulatory bodies such as the FDA. My question is whether the use of such a name is legally permissible in itself, or if it could be problematic.

Also, would adding a disclaimer such as "Not really" or "en realidad no Androstenol" mitigate potential legal or regulatory issues, or would it still be considered problematic?

I am trying to assess the legality of existing brand names in this context and would appreciate any insights or advice on this matter.

Thank you!

1 Lawyer Answer
James L. Arrasmith
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Answered

A: Naming a fragrance after a biological compound like "Androstenol" could potentially raise legal concerns, especially if the name suggests a specific biological effect or health benefit. Regulatory bodies, such as the FDA in the United States, may scrutinize such a name to ensure it doesn't imply the product has physiological effects or is misleading to consumers. If the compound name is trademarked or associated with another brand, that could also pose legal challenges.

Using a disclaimer like "Not really" or "en realidad no Androstenol" might reduce some confusion, but it may not fully eliminate legal risks. Even with a disclaimer, regulators or competitors could argue that the name is misleading or inappropriate, especially if the fragrance is marketed in a way that plays on the biological implications of the compound.

Before moving forward with this name, it would be wise to thoroughly research potential trademark issues and consider the regulatory environment in your target market. It might also be beneficial to consult with a legal expert familiar with cosmetic product regulations to ensure you're not inadvertently crossing any legal lines.

1 user found this answer helpful

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