Asked in Copyright and Intellectual Property

Q: Can i make a coffee brand and draw doodle characters based on marvel / DC heroes without their logos and a bit different

1 Lawyer Answer
James L. Arrasmith
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Answered

A: Creating a coffee brand with doodle characters inspired by Marvel or DC heroes can lead to legal challenges. Even if you remove the logos and alter the designs slightly, the original characters are protected by copyright and trademark laws. These protections cover not just the exact images but also the distinctive features and overall likeness of the characters.

Using similar characters without permission might be considered infringement, which could result in cease and desist orders or legal action from the rights holders. It's important to respect intellectual property rights to avoid potential disputes and financial penalties. Instead, consider developing original characters that capture the spirit you’re aiming for without relying on established franchises.

If you're passionate about integrating superhero elements into your brand, you might explore licensing agreements with the rights holders. This way, you can legally use characters and benefit from their popularity while ensuring your business operates within the law. Consulting with a legal professional can provide further clarity and help you navigate the complexities of intellectual property rights.

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