Haleyville, AL asked in Trademark for Alabama

Q: Trademarked word "coquette" for 025. Would this forbid me from using coquette bow aesthetic to describe the shirt design

I do not use the word Coquette in my design. I am just looking to see if I can use it as a descriptive word in my title or tags for my product. ex: coquette bow aesthetic or coquette bow shirt. Thank you.

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1 Lawyer Answer
James L. Arrasmith
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Answered

A: Using the word "coquette" in your product titles or tags, such as "coquette bow aesthetic" or "coquette bow shirt," may raise some concerns if "Coquette" is a registered trademark. Trademarks are designed to protect brand names and prevent confusion among consumers. If "Coquette" is strongly associated with a specific brand or product, using it in a way that could suggest a connection might lead to legal issues.

However, if "coquette" is used in a descriptive sense and not to imply any affiliation with the trademark holder, it might be permissible. Descriptive use typically refers to common adjectives or terms that describe the style or features of a product without referencing the trademarked brand. It's important to ensure that your usage doesn't create any misunderstanding about the origin or endorsement of your shirts.

To be safe, review the specific trademark details for "Coquette" under registration number 025. Consulting with a legal professional who specializes in intellectual property can provide personalized advice and help you navigate any potential risks. This way, you can confidently use descriptive terms without infringing on existing trademarks.

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