Q: Is 'EXPFlex' at Risk of Trademark Infringement Due to Similarity with 'POPFlex' in the Yoga and Fitness Industry?
I am planning to launch a brand called 'EXPFlex' that will primarily sell yoga mats. I recently discovered that there is another brand called 'POPFlex' in the same industry, selling yoga mats(with different pattern and material). While the names have different starting letters, they both end with 'Flex,' and I am concerned about potential trademark conflicts or consumer confusion. Could you advise whether using 'EXPFlex' could pose any legal risks or if there’s a high likelihood of trademark infringement due to similarity? What steps can I take to minimize risk if I move forward with this name? Thank you!
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