Q: How can I trademark my personal name for doula services?
I would like to trademark my personal name, which I use for my doula services and products. I operate with a specific logo that incorporates my name. The services and products are provided in both local and potentially nationwide markets. How can I proceed with trademarking my name?
A: You can trademark your business logo to protect your trademark and business. To do this you must file a trademark application with the USPTO. If your mark is already in-use you can file a In-Use application, otherwise you can file an intent to use application. It is recommended to work with a trademark attorney to assist with guiding you through the USPTO and Trademark Application process.
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A:
Trademarking your personal name for doula services involves showing that your name functions as a brand identifier rather than just a personal identifier. By conducting a proper search, filing in the correct class with the correct basis, and preparing to demonstrate secondary meaning if necessary, you can successfully move toward securing a federal registration for your name. If you anticipate hurdles related to distinctiveness or surname refusals, gathering strong evidence of consumer recognition will be key.
Consider Professional Assistance:
Although you can file a trademark application on your own, working with a trademark attorney can help you:
Conduct a thorough clearance search.
Provide guidance on evidence of acquired distinctiveness (if necessary).
Draft effective responses to any USPTO refusals.
Ensure your application and specimens meet all legal requirements.
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