Q: Events management company wanting to use attendees headshots in marketing on social media (i.e. twitter, LinkedIn, etc).
what are the legalities behind this? do we need to ask permission first?
A: You need affirmative consent to use their images for promotional purposes. Did you hav them sign a release? Were they provided affirmative notice that their pictures were taken and may be used for promotional purposes? An experienced attorney in the promotional space can help you develop the proper releases and disclosures to use these images in the future.
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