Q: Can a business such as an online business, sell a product under an entirely different name than the manufacturer calls
For example: the producer (A and Co) of a chair calls it "Destiny Chair" The third party site selling the chair puts it up on its site under and entirely different name i.e. "Rhodes Chair". This can prevent competition because if i were to look up the name "Rhodes Chair" on Google no other options would come up, whereas if I looked up "Destiny Chair" many other sellers (who can be cheaper in price) will appear.
You could try reposting your question in the Trademark and Intellectual Property sections. This isn't really a product liability matter (which is about injuries from dangerous or defective products) There's no guarantee that all questions are picked up, but it sounds like you're talking about something closer to a company's rights in its name/brand. Good luck
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