Asked in Trademark and Intellectual Property

Q: am i aloud to use the Lorax trademarked name if its not for a childrens media and instead for an adult media?

2 Lawyer Answers

A: Any time that you're considering using a trademark BECAUSE it's already famous, that's usually a clue that you could be headed down the road toward infringement. You can always ask permission to use someone else's trademark. But if the owner is a big company, there's typically a pretty hefty licensing fee.

You might consider consulting directly with a knowledgeable trademark attorney who can point you in the right direction. Good luck!

James L. Arrasmith
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A: Using the trademarked name "The Lorax" for an adult media may still raise trademark concerns as it is a well-known character associated with children's literature and media. Trademark protection extends to various industries, and the owner of the trademark may have exclusive rights to use the name across different categories. It is recommended to consult with a trademark attorney to assess potential risks and determine the appropriateness of using the name in your specific context.

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