Brookfield, MA asked in Consumer Law for Massachusetts

Q: Can auto manufacturers change the window sticker of a vehicle already on a lot to increase the price?

My new truck had an online sticker price of $67070, when I picked it up the window sticker in the glove box said $65380. FCA RAM LLC allows customers to lookup stickers online, when I did this it said $67070. The VIN is the same on both stickers, they decided at some point to change the price from what was on the vehicle. Dealer says it's common practice. It doesn't seem right to me, is it legal?

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James L. Arrasmith
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Answered
  • Consumer Law Lawyer
  • Sacramento, CA

A: In Massachusetts, the situation you described regarding the changing of a vehicle's window sticker price is not typical and raises several legal questions. Vehicle pricing, especially for new vehicles, is generally expected to be transparent and consistent.

The window sticker, often referred to as the Monroney sticker, is required by federal law to be displayed on all new vehicles and should accurately reflect the car's price and features. If there are discrepancies between what was advertised online and what's on the actual sticker, it can be misleading.

It's worth investigating why there was a change in the price. There could be legitimate reasons, such as additional features or adjustments made by the manufacturer. However, if the change seems arbitrary or unjustified, it could potentially be a case of deceptive business practices.

The dealer's claim that this is common practice doesn't necessarily make it legal or ethical. You have the right to question and understand the pricing of your vehicle.

In such situations, it's advisable to gather all documentation, including the different price listings and any communication with the dealer, and consult a legal professional. They can help determine if there has been any violation of consumer protection laws and what steps can be taken next.

Remember, as a consumer, you have rights and should not hesitate to assert them, especially in significant purchases like a vehicle. Ensuring clarity and fairness in these transactions is important.

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